Hi, I’m Assaad Feghali—a Beirut-based designer passionate about using creativity to evoke emotions, tell stories, and spark curiosity. After graduating from Scuola Politecnica di Design in Milano and working in Montpellier, I returned to Beirut, working on a wide variety of projects, specifically in furniture and lighting, with studios and organizations such as Bokja, SPOCKDESIGN, and Beit Kanz.

My work, focusing on the designed object, is rooted in a deep appreciation for the interplay of form, materiality, and manufacturing techniques, resulting in products and spaces that are both aesthetic and intentional.

I believe that great design emerges from a meticulous focus on details and a commitment to honoring the integrity of materials. At the same time, I value the importance of fun and experimentation throughout the design process. By exploring new ideas and pushing boundaries, I strive to create work that is engaging and impactful.

Beyond design, I enjoy rock climbing, home cooking, curating music playlists, and illustrating—pursuits that fuel my creativity and inspire my approach to design.